Solution
“I don't know which ads are profitable”
ROAS tells you revenue per ad dollar. But a 4x ROAS campaign with 20% margins is losing money. POAS (Profit on Ad Spend) tells you which campaigns actually generate profit.
How NetNet solves it
Sync ad spend from 3 platforms →
Meta, Google, and TikTok. OAuth connect, daily sync, multi-account support.
POAS — Profit on Ad Spend →
Gross Profit / Ad Spend. The only metric that tells you if a campaign makes or loses money. Unique to NetNet.
UTM Attribution →
Track source, medium, and campaign from landing page URLs. See revenue and profit attributed by channel.
Staleness detection
If ad data is >24 hours old, a warning banner appears. You always know how fresh your POAS numbers are.