Differentiator
ROAS lies. POAS tells the truth.
ROAS = Revenue / Ad Spend. POAS = Gross Profit / Ad Spend. A campaign with 4x ROAS can still lose money if margins are thin. POAS shows which campaigns actually generate profit.
The math that matters
Campaign A — Looks good on ROAS
Ad Spend$1,000
Revenue$4,000
ROAS4.0x ✓
Gross Profit$800
POAS0.8x ✗
Losing $200 per $1,000 spent
Campaign B — Looks worse on ROAS
Ad Spend$1,000
Revenue$2,500
ROAS2.5x
Gross Profit$1,500
POAS1.5x ✓
Making $500 per $1,000 spent
NetNet is the only Shopify profit app that calculates POAS. It divides gross profit by ad spend for each platform (Meta, Google, TikTok) and shows blended POAS across all channels.