Marketing Channels & UTM

Know which ads are truly profitable

Sync ad spend from Meta, Google, and TikTok. See ROAS and POAS (Profit on Ad Spend) by platform. Track UTM source, medium, and campaign attribution.

Pro+POAS — Only on NetNet
Total Ad Spend
$12,450
25.8% of revenue
Revenue
$48,290
from all channels
Blended ROAS
3.88x
revenue / ad spend
Blended POAS
1.05x
profit / ad spend
💡

ROAS lies. POAS tells the truth.

A campaign with 4x ROAS looks great — until you realize COGS, shipping, and fees eat 75% of that revenue. POAS (Profit on Ad Spend) divides gross profit by ad spend, showing which campaigns actually make money. NetNet is the only Shopify app that calculates POAS.

Daily Spend by Platform

Stacked area chart showing Meta, Google, TikTok spend over time

Spend by Platform

Donut chart with per-platform breakdown and ROAS per platform

Spend by Account

Table: account name, platform, spend, ROAS — for multi-account setups

Daily Spend Breakdown

Date × platform matrix showing daily spend by channel

Supported Platforms

Connect your ad accounts

Supported
Meta (Facebook / Instagram)OAuth + daily sync with retry/backoff
Supported
Google AdsOAuth + daily sync with token refresh + retry
Supported
TikTok AdsOAuth + daily sync
Planned
Snapchat AdsComing in v1.1
Planned
Bing / MicrosoftComing in v1.1
Planned
PinterestComing in v1.1
UTM Attribution

Track where profitable customers come from

UTM parameters extracted from landing page URLs on every order. See revenue and profit attributed by source, medium, and campaign.

Source-level attribution

google, facebook, tiktok, email, direct

Medium-level attribution

cpc, organic, social, email, referral

Campaign-level attribution

Individual campaign names with revenue and profit

Attribution rate

See what % of orders have UTM data — higher is better

Ad Spend Staleness Warning

If any connected account hasn't synced in 24+ hours, a yellow warning banner appears on the dashboard: “Ad spend data may be outdated.”

Stop guessing.
Start knowing.

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