Everything you need to know your true profit
Every feature purpose-built for merchants who need to know which products, channels, and customers drive real profit.
Your daily command center
A single dashboard that updates with every order. See revenue, profit, costs, and trends — no spreadsheets, no manual entry.
Live KPI cards
Revenue, Gross Profit, Net Profit, Orders with sparklines
Trend charts
Revenue vs net profit with period comparison
Cost breakdown
See exactly where your money goes — COGS, shipping, fees, ad spend
Today + MTD
Today's numbers and month-to-date with projections
Efficiency metrics
Margin trends, revenue composition, customer insights
Product rankings
Top 5 and bottom 5 products by margin
Three-layer profit waterfall
The only P&L that separates pricing health, fulfillment health, and overall health. See which layer is dragging down profit.
Gross Profit
Revenue minus COGS. Is your pricing right?
Contribution Margin
Minus shipping, payment fees, taxes. Is each order contributing?
Net Profit
Minus ad spend and overhead. What you actually keep.
Export Options
CSV (Growth+), Multi-sheet Excel (Growth+), Formatted PDF (Pro+)
Payment Reconciliation
Verify that reported revenue matches payment processor deposits
Revenue Composition
Break down by product type, channel, or custom segments
Know your winners and losers
Products ranked by gross margin with color-coded status. Spot unprofitable SKUs in seconds.
Top performers
Products with highest gross margin ranked by revenue
Bottom performers
Low-margin SKUs dragging down profitability
Color-coded status
Green (>50%), Blue (40-50%), Amber (20-40%), Red (<20%)
Variant-level detail
See profitability by size, color, or variant
Search and filter
Find products by name, type, or margin range
Know which channels are truly profitable
Sync Meta and Google ad spend daily. Calculate POAS (Profit on Ad Spend), not just ROAS.
Connected Accounts
See Meta and Google Ads accounts with sync status
Multi-account Support
Aggregate spend across all your ad accounts
Daily Sync
Spend data pulls automatically every 24 hours
POAS Calculation
Profit ÷ Ad Spend — the metric that matters
Track all 14+ cost categories
One-time setup, then everything is calculated automatically. No manual entry, no errors.
Product COGS
Per-variant cost tracking with search and filters
- ✓Set cost per variant
- ✓Bulk import
- ✓Update retroactively
Shipping Costs
Flat rate, per-country, per-weight rules
- ✓Flat rate fallback
- ✓Per-country rules
- ✓Weight-based pricing
Custom Costs
Overhead, Apps, Marketing, Fulfillment, Salaries, Other
- ✓Monthly recurring
- ✓One-time charges
- ✓Prorated daily
Per-Order Fees
Flat + percentage, all orders or exceptions
- ✓Flat fee
- ✓Percentage fee
- ✓Exception rules
Gateway Fees
Percentage + flat fee + tax-on-fee (unique to NetNet)
- ✓% + flat
- ✓Tax on fee
- ✓Per-gateway
Your profit analyst, every Monday
An AI-generated narrative P&L that tells you what changed, why, and one actionable recommendation. Every Monday in your inbox, Pro plan only.
Email delivery
Auto-sends every Monday morning
WoW comparison
Week-over-week changes with explanations
1 recommendation
One actionable insight to improve profit
26 weeks history
Search and review past reports anytime
Net profit was $14,200 — up 18% from last week. Gross margin stayed at 45%, but contribution margin improved to 28% thanks to lower shipping costs. Ad spend was up 12%, but POAS held steady at 1.9x.
Your "Pro Jersey" variant is your margin leader at 64% gross profit. Consider allocating 5% more ad budget to that SKU — it has room to scale.
Know when profit is slipping
Customizable thresholds for Gross, Contribution, and Net margin. Get notified before profit disappears.
Gross Margin Alert
Your pricing is under pressure
Contribution Margin Alert
Fulfillment costs are too high
Net Margin Alert
Overhead or ad spend is out of control
Dashboard Banners
Unread alerts appear as banners on your dashboard. Dismiss once reviewed, or adjust thresholds on the fly.
Plug in, sync, done
Meta Ads
- ✓OAuth login
- ✓Multi-account
- ✓Daily sync
Google Ads
- ✓OAuth login
- ✓Account sync
- ✓Daily updates
Shopify Orders
- ✓Real-time webhooks
- ✓All order data
- ✓Instant updates
Shopify Billing
- ✓Native billing
- ✓Plan upgrades
- ✓One-click checkout
Penny-accurate by design
Real-time Webhook Processing
Every order creates, updates, or cancels within 2 seconds. No delays, no batch jobs.
- ✓Instant order capture
- ✓Refund processing
- ✓Inventory tracking
Historical Backfill
On install, we pull 90 days of order history. You see your profit story from day one.
- ✓90-day lookback
- ✓Full data integrity
- ✓Account-level dedup
Multi-Currency
Daily exchange rates. Revenue in CAD? Ads in USD? We handle it.
- ✓Daily exchange rates
- ✓Per-currency tracking
- ✓Automated conversion
$0.01 Tolerance
Profit numbers match a manual spreadsheet calculation within a penny. Every order, every time.
- ✓Penny-level accuracy
- ✓Audit trail logging
- ✓Reconciliation tools
Complex Order Handling
Voided orders, test orders, edited orders, disputes, partial refunds — we track them all.
- ✓Voided order exclusion
- ✓Test order exclusion
- ✓Partial refunds
Tax-Inclusive Pricing
Works with tax-on-top and tax-included pricing models. Global merchants supported.
- ✓Tax-on-top handling
- ✓Tax-included tracking
- ✓Per-jurisdiction rules
Stop guessing.
Start knowing.
Free plan. No credit card. Install in 60 seconds.
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