NetNet vs Triple Whale
Different products at different price points. Triple Whale is a full analytics OS. NetNet is focused profit tracking with AI.
Feature comparison
| Feature | NetNet | Triple Whale |
|---|---|---|
| Profit model | 3-layer (Gross, CM, Net) | 2-layer (Gross, Net) |
| Contribution Margin | ✓ | — |
| POAS metric | ✓ | — |
| First-party pixel | — | ✓ (Triple Pixel) |
| Conversational AI | — | ✓ (Moby) |
| AI weekly reports | ✓ ($99/mo) | ✓ ($179/mo) |
| Margin alerts | ✓ (3 types) | ✓ (anomaly detection) |
| Ad platforms | 3 | 5+ |
| Custom gateway rates | ✓ | — |
| Predictive LTV | — | ✓ |
| Cohort analysis | — | ✓ |
| Multi-sheet Excel export | ✓ | — |
| Mobile app | — | ✓ |
| Shopify-native UI | ✓ (Polaris + App Bridge) | Standalone dashboard |
| Free plan | ✓ (300 orders) | ✓ (basic pixel only) |
| Starting price (full analytics) | $49/mo | $179/mo |
Pricing
| Tier | NetNet | Triple Whale |
|---|---|---|
| Free | $0/mo (300 orders, full dashboard) | $0/mo (pixel only) |
| Growth / mid-tier | $49/mo (ad sync, exports) | — |
| Pro / full analytics | $99/mo (AI, channels) | $179/mo |
| Premium | $199/mo (unlimited, onboarding) | $259/mo |
Key differences
Scope
Triple Whale is a full analytics operating system — pixel attribution, conversational AI, predictive LTV, cohort analysis. NetNet is focused specifically on profit calculation with a three-layer P&L model.
AI approach
Triple Whale has Moby, a conversational AI chatbot for ad-hoc questions. NetNet generates structured weekly narrative reports with specific action items. Different use cases.
Price
NetNet's AI-powered Pro plan is $99/mo. Triple Whale's equivalent tier starts at $179/mo. The free tiers are different — NetNet offers a full dashboard, Triple Whale offers basic pixel tracking.
Attribution
Triple Whale has first-party pixel attribution (Triple Pixel) for server-side tracking. NetNet uses UTM-based attribution from landing page URLs.
Platform experience
NetNet is fully embedded in the Shopify admin (Polaris UI). Triple Whale is a standalone dashboard with its own login and interface.
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