NetNet vs TrueProfit
Both are Shopify-native profit trackers. Here's how they differ across features, pricing, and approach.
Feature comparison
| Feature | NetNet | TrueProfit |
|---|---|---|
| Profit model | 3-layer (Gross, CM, Net) | 2-layer (Gross, Net) |
| Contribution Margin | ✓ | — |
| POAS metric | ✓ | — |
| Ad platforms | 3 (Meta, Google, TikTok) | 6 (+ Snapchat, Bing, Amazon) |
| Per-order profit drill-down | Coming soon | ✓ |
| Custom gateway rates | ✓ | — |
| AI weekly reports | ✓ (Pro) | — |
| Margin alerts | ✓ (3 types) | — |
| Multi-sheet Excel export | ✓ | — |
| PDF export | ✓ (Pro) | — |
| Email reports | Daily (Growth+) | Daily / weekly / monthly |
| Shipping cost tracking | Manual rules | Auto from fulfillment |
| Mobile app | — | ✓ |
| Multi-store | — | ✓ |
| Free plan | ✓ (300 orders/mo) | 14-day trial |
| Shopify-native UI | ✓ | ✓ |
Pricing
| Tier | NetNet | TrueProfit |
|---|---|---|
| Free | $0/mo (300 orders) | — |
| Starter | — | ~$25/mo |
| Mid-tier | $49/mo (1,500 orders) | ~$60/mo |
| Top tier | $99/mo (5,000 orders, AI) | ~$100+/mo |
| Unlimited | $199/mo | Custom |
Key differences
Profit model
NetNet uses a three-layer waterfall (Gross Profit, Contribution Margin, Net Profit). TrueProfit uses two layers (Gross, Net). The extra layer isolates fulfillment efficiency from pricing.
Ad platform coverage
TrueProfit supports 6 ad platforms including Snapchat, Bing, and Amazon Ads. NetNet currently supports Meta, Google, and TikTok.
AI and automation
NetNet includes AI weekly reports and configurable margin alerts on Pro ($99/mo). TrueProfit focuses on real-time tracking without AI analysis.
Shipping costs
TrueProfit auto-pulls shipping costs from fulfillment services. NetNet uses configurable rules — more flexible but requires manual setup.
Free tier
NetNet offers a permanent free plan (300 orders/mo). TrueProfit offers a 14-day trial, then paid plans from ~$25/mo.
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