Differentiator

Three layers. Three questions. One truth.

Every other Shopify profit app shows you two numbers: Gross Profit and Net Profit. NetNet adds the layer in between — Contribution Margin — that tells you whether each order actually contributes to covering your overhead.

The problem with two layers

When you only see Gross Profit and Net Profit, you know your pricing is fine (gross margin is healthy) and your bottom line is thin (net margin is low). But you can't tell where the money goes between those two numbers.

Is it shipping costs? Payment processing fees? Ad spend? Tax? Without Contribution Margin as a separate layer, you're guessing which cost category to optimize. With NetNet, you see exactly where the profit leaks out.

Layer 1

Gross Profit

“Is my pricing right?”

Revenue − COGS

If this is low, no amount of cost optimization will help. Fix pricing or sourcing.

Layer 2Unique

Contribution Margin

“Is each order contributing?”

Gross Profit − Shipping − Fees − Tax

Negative CM means you lose money on every order before overhead. Fix fulfillment costs.

Layer 3

Net Profit

“Am I making money?”

CM − Ad Spend − Overhead

The bottom line. What you actually keep after every cost is deducted.

Competitor Comparison
AppGrossCMNet
NetNet✓✓✓
TrueProfit✓—✓
BeProfit✓—✓
Triple Whale✓—✓

See all three layers in action

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