Three-layer profit waterfall
The only Shopify P&L that separates pricing health, fulfillment efficiency, and bottom-line profit into three distinct layers. See exactly which layer is dragging down your numbers.
Three questions, three layers
Gross Profit
“Is my pricing right?”
Revenue minus Cost of Goods Sold. If this is low, no downstream optimization will help.
Contribution Margin
“Is each order contributing?”
Gross Profit minus shipping, payment fees, transaction fees, and taxes. The money left after fulfilling each order.
Net Profit
“Am I actually making money?”
Contribution Margin minus ad spend, custom costs, and overhead. The bottom line — what you actually keep.
Take your P&L anywhere
CSV
Growth+Raw data export for spreadsheets and BI tools
Excel (2 sheets)
Growth+Summary sheet + line-item detail sheet, formatted and ready to share
PDF (Landscape A4)
Pro+Print-ready P&L report with charts and branding
Warnings that keep you honest
Missing COGS Warning
Banner shows how many orders have products without configured costs
Dispute Detection
Chargebacks and disputes flagged separately from refunds
Test Order Handling
Test orders processed and flagged — warning appears if they affect your P&L
Tax Breakdown
Expandable tax section showing IGST, CGST+SGST by rate slab
Payment Reconciliation
Verify reported revenue matches what your payment processor deposited
Stop guessing.
Start knowing.
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